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Why SEO Is Important for All Web Developers

For many developers, the arrival of SEO has been looked upon as a minor business practice instead of something to be dramatically implemented in all web page markup. In some cases, this is completely understandable, since there are other means to drive traffic to a website. However, it is traffic-driven mindset that leaves most developers and web designers with a bad taste in their mouth.

SEO isn’t just a grey hat tool with the purpose to drive in new customers. More often then not, this is the case, though It’s also a useful tool to organize and index your pages for other reasons that are often ignored by freshly hired web developers. Say a developer is hired by a none-profit to design and assemble a database that searches and organizes medical conditions by typical patient symptoms. More often then not, this sites developer will likely ignore this sites SEO potential simply because their is no drive for profits or to bring in any sort of business. This is exactly the mindset that the majority of developers need to stay clear of.

The SEO potential for such a medical database could drive in hundreds of thousands of impressions per month, thus pushing such a site into unforeseen directions that are out of the scope of the web developer. Regardless of this sites own business practices, there is ultimate potential for patients to discover their own health issues from basic search terms that point to a broad and open database of knowledge. This is, ultimately, the goal of such a site, and it’s own developer could easily to more harm by ignoring the goal and the impact of SEO.

It is still important to maintain the fact that SEO is a fantastic tool for marketing purposes. Many businesses are finding that their customers are using search engines to find what they want, instead of phone books or directory listings. Still, it’s important to drive a clear focus to web designers and web developers who all seem to be the last one’s on board for optimization. If your site is a resource, by all means, you should attempt basic optimization and push your developer to add the basic features that set your site up for better listings.

The following are basic tasks that will help your sites SEO, and should be implemented by developers regardless. It’s just good, clean practice.

– All anchor tags should have a proper title attribute. Ex:

<a target="_new" rel="nofollow" href="">Your Sites Title</a>

– All image tags should have a proper alt attribute. Ex:

<img src="" alt="This is the image context" />

– Your page should have a clear and descriptive Title

– Lastly, add a Sitemap.xml file to your sites directory.

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