Find Web Developers
Find Web Developers

What Are The Web Development Skills To Have?

August 17th, 2018

If you’re thinking about becoming a web developer, you might be wondering what kind of skills it is best to learn. Or, you already are a one and you’re wondering why you’re just not getting ahead, you might be wondering whether you’ve learnt the right skills to make it in such a competitive field. So, what are THE web development skills to have today?

  • HTML This skill goes almost without saying. You cannot expect to get by if you do not have some sort of understanding of HTML, and therefore how the web itself works. Find a course teaching the latest version of HTML software, as it never hurts to be as up-to-date as possible.
  • CSS A big part of what a web developer does is power the designs created by the web designer. While CSS is not vital to web development work, having more than just a basic understanding of the language will help your application development interact better with the design, making for a more comprehensive website over all.
  • Widgets Over the last few years, the way web development has traditionally been done has been changed by the introduction of widgets. These applications have allowed data to become more interactive and even portable, and many well-done widgets will even go viral (increasing the amount of brand exposure a company has). For successful web design in widget applications, knowledge of Flash or Java is needed.
  • Flash While many people hate Flash, the reality of the situation is that many of the people who want websites love it. Using flash in the web development process of a project will allow you to create attractive applications that are highly interactive. A developer can use flash programming in anything from videos, to navigation, to widgets.
  • Platform-Specific Applications Social networking websites, such as Facebook, MySpace and Twitter, have opened up their platforms. The companies behind the iPhone and other smart phone technologies have also recently made it possible for access their platforms. Developing applications for these kinds of portals can work out to be highly profitable and as the concept is so new, developers proficient in platform-specific applications are highly sought after.

These are not the only web development skills that are going to get you noticed, but they are some of the most sought after and useful. When looking at what skills you would like to learn or improve in, always look at what is currently in demand and focus on a skill that will enable you to do just that.

What You Didn’t Know About The Web Developer Toolbar

August 16th, 2018

There can be no denying that the web developer toolbar is not handy and useful for a variety of reasons – but if you haven’t taken the time to explore this toolbar, like most web developers, you have probably only just scratched the surface of features it has to offer.

Images Option

  • View Image Information

This feature offers a quick way for web developers to see all of the images on a given page (including those that have been used as backgrounds). The images are listed in a new tab, along with their paths, dimensions and file size – all for quick and easy reference.

Information Option

  • View Colour Information

It is not uncommon for web developers to be in need of looking up colour information for a particular element – perhaps they need to match another element to it. This feature will provide you with a list of CSS colours (complete with samples) in a new tab.

  • View Page Information

This feature provides you with access to a range of information about your page, all in a tabbed pop-up window. As well as basic information about your page, you are able to view form details, link information and detailed image information.

Miscellaneous Option

  • Display Guide Lines

Generally, web developers use a background grid to layout their website, but if you need to quickly check the alignment of particular elements (such as images), this feature allows you to add your own guidelines. They are individually positionable and can be made either vertical or horizontal.

  • Small Screen Rendering

This feature allows you to see what your website would look like on a mobile device, such as a smart phone or iPad. Even if the view is not perfect, it is a very close estimate and will not differ greatly to the real thing. It also gives you the opportunity to see whether your sidebars are displaying above your main content.

Tools Option

  • View Speed Report

This feature allows you to determine how fast your website loads at various connection speeds. You are also able to access a variety of other page related information, including recommendations (based on the analysis) of how you can speed your pages up.

Next time you are using the web developer toolbar and find yourself facing a problem, why not try out one of the above shortcuts or tricks? Not only will your job be made that much faster, it can also help you to vastly improve your web development process.

Web Development For Modern Businesses

August 15th, 2018

The first essential ingredient to a highly effective and attractive web presence is a business website. When it comes to developing your business website, you must incorporate not only your brand message and product benefits, but also a design that speak to your prospects, grabs their attention, and makes them want to stay on your website with the intention of enquiring or better yet, buying!

Web development is no longer just about complicated templates and coding; it’s about ensuring your entire web presence supports your brand and the message you want to communicate with your audience. An enticing website is all very well and good, but it is useless unless it is exposed to potential customers. This brings us to the essential elements in effective web development: exposure, traffic, lead generation, and sales.

Exposure
You need your brand to be as widely available as possible through as many mediums as possible. A business website is the first fundamental stepping-stone because it makes your business available to customers around the clock. The more accessible you are online, the easier you are to find. This goes for social media and local business directories, as well.

Traffic
After your business is made available, you can then begin the process of generating targeted traffic. Applying targeting traffic techniques means you generate a higher level of interest, but that interest stems from prospects who are actually interested in what you have to offer. It’s no use broadcasting your message to the general public because it will fall on deaf ears; you need a simple yet effective strategy to direct your message towards a particular group or niche of people. This is where tools such as search engine optimisation and minisites are invaluable. Minisites allow you to function a smaller version of your website and direct it towards niche audiences: people who know exactly what they want within a larger market. You can then optimise these sites (as well as your main website) on popular search engines such as Google so you can capture their attention before your competitors can.

Lead Generation
So you’ve enticed your prospects onto your website, but now you have to give them a reason to stay and enquire about your products or services. If you’ve utilised successful lead generation tactics, it means you have successfully converted your prospects from passive viewers to engaged enquirers by offering them something that piques their interest. Targeted traffic and lead generation go hand in hand, and one cannot exist without the other. The two feed into one another and together provide a strong online system and web developer tool for generating more customer enquiries and sales. After you’ve generated leads, it is also important to nurture those relationships so that your customers continue to seek your services in the future.

Sales
After your leads have become qualified, you can then begin to convert them into sales. The more specific benefits you offer your leads, the more likely they are to make a purchase. They need to know that you have the answer to their problem. In some cases, you may have many visitors but few enquiries, or many enquiries but few sales. This could mean that your sales conversion tactics are not up to standard and if that’s the case, you may need to go back to the beginning and refine your entire marketing process.

For any good web developer, a sleek and targeted website is just the start of what they can offer you. A successful web development strategy will incorporate the very best elements of an online system including a business website, lead generation tactics, search engine optimisation techniques, and a comprehensive system for combating any and all symptoms of business failure.