Find Web Developers
Find Web Developers

Hand in Hand: Web Development and Search Engine Optimization

August 23rd, 2018

Here’s a common practice we see with many businesses wanting to have an online presence: The client commissions a web developer to build a website from scratch. The developer completes the project and turns it over to the owner. The client then contacts a SEO specialist and finds out that there are some things that should be changed in the way that the site is built to make it more appealing to and easily readable for search engines and its bots. The client then contacts the developer to make changes to the site.

There are a lot of things that can go wrong with that scenario. First off, if the client hired a freelance web developer, the former cannot be assured that the latter would be free by the time the client decides that there should be changes on the site with regards to search engine optimization. Another reason, what if the site is built around Flash and JavaScript? Then the SEO specialist tells the client that the way the site is built would not be able to rank well. It could mean starting from almost square one again.

My point is that before you commission someone to build a website, make sure that they are privy to on-page optimization. This is the part of SEO concerned about how the website is built and how it would be read by search engine bots. If they are not familiar with it, you can either look for another developer or have an SEO specialist work side by side with the developer.

Now, if you are already in the process of having a website built and you do not have the budget to hire a full-time SEO guy or gal, here are some tips to serve as a guideline to help you make your site more search engine friendly.

1. Have only one URI for your homepage. Yes, URI because a URL is a URI but a URI is not a URL but I digress. What it means that if I visited www(dot)yoursite(dot)com/index.html or www(dot)yoursite(dot)com/index or http: //yoursite(dot)com, it should point to only one page. You can set it with the www or without it, with /index.php, /index.html, or plain /index too but stick with only one. Your web developer should know how to do this.

2. When it comes to page size, keep it below 150 kilobytes. If you said that some websites have page sizes way more than that, it is because this sort of limit only applies to sites without significant authority. Yes, like the site that is yet to join the World Wide Web.

3. Content is king. While it can be appealing for a website to have all sorts of bells and whistles, if it has no readable content for search engine bots (written words/text), it would not rank well. So try to stay way from Flash intros.

4. Don’t drive people away. Yes, people (generally) love music and music is meant to be shared. But please, we don’t want our speakers coming to life without any warning. It can be very frustrating if you auto-play some sort of background music on your homepage. In this age when multi-tabbed browsing is the norm, it could be very frustrating going from tab to tab to see where that music is coming from.

Aside from these four, there are other things to consider in making your website more appealing for search engines. Do not be overwhelmed though since if you made the right decision in hiring a web developer or a web development team, they would know at least the basics of incorporating SEO tactics in web development. Then you can just pitch in the new things you learn along the way like the four pointers above.

PHP Zend Development – Making Web Development Easy

August 22nd, 2018

Zend framework is extensively used by the developers to build websites. This framework furnishes the developers with several beneficial features and with its help the task of website development becomes easier and faster. With the evolution of this open source framework, the arena of web development broadened. It is mainly because of its features that make Zend framework popular among its users. It is easy to handle and requires less coding. It facilitates rapid application development which means that the users can directly start developing their project structure. PHP Zend development is the new face of PHP which has led to more productivity.

The open source platforms have gained their own niche in the world of website development and currently they are ruling the market of web development. The key behind this success is the features of these platforms. PHP Zend framework is also incorporated with enhanced features some of which include its support for multiple databases, support for PHP 5 and other higher versions, a rich in-built library and it’s Model-View-Controller design. All these features have contributed to the development of a highly functional framework. Zend framework is very user friendly and it is very easy to learn because it’s architecture is highly flexible.

However, there is a key factor which has led to the extreme popularity of this PHP framework and it cannot be overlooked. This factor is the role of the Zend PHP web developers in the web development task. Without the Zend developers it would not have been possible to make this framework so big. Their efforts have led to productive results and the results indeed have brought Zend into limelight. Coming back to the features, there are certain other components too which have made web development easy. Some of these components like session management, formats, authentication and search core infrastructure have made it easy for the end users to handle and maintain their websites.

PHP Zend development gives several advantages to the users as well as to the developers. This open source framework is easy to maintain and deploy. It provides good control over the design and its in-built library and tools help to develop dynamic websites. It provides cost-effective solutions for web development and is very easy to expand. If you also want to have a website with technically advanced features then switch on to Zend framework. You can search the internet to find out a good offshore PHP development company and can hire the services of a good Zend PHP web developer.

Choosing a Web Developer: How to Save Money on Your Website Project

August 21st, 2018

Whether you need a website or a blog or an online store, price may vary substantially because of the nature of a project itself. What can be done is to specify all possible details in the project brief. Identify and select features that are most challenging to implement, components that can be purchased rather than developed from scratch. It is also advisable not to leave these decisions to your web developer and to do it yourself. Otherwise, their estimate may include most expensive so-called worst case scenario.

If your project is urgent there may be several reasons for it. First and most common is that it is already behind the schedule. Be prepared to pay for the urgency because web developer may require additional resources both human and technical. If you want to see the result earlier, then you should contribute to development process to setting up additional milestones and checking results on each iteration. I personally believe that the best approach is not to tell the developer about urgency, giving instead greater control on each step and attention to details.

To avoid any misunderstanding you must include any additional requirements in the project brief. What it could be? For example planned reuse of the code, maintenance, third-party testing and adherence to some coding style or a standard. If your company any of these, it would be better to find a matching developer that claims to have them as a part of their process. A regular web developer may not have staff trained for this or does not have corresponding experience. Adding additional requirements in the middle of the project may be treated as an additional overhead. In any way it will cost you more money.

Aside from the mentioned factors, software development companies may have different pricing depending on their size, experience and location. Using a big company for a small website project is certainly a bad idea. A company of that size may better suit for a big project with critical requirements in terms quality and support. A mid-sized company is a good choice if you are of that size yourself. Just pay attention on references or certifications such as CMMI or ISO if available. This will add more credibility for the supplier and confidence for you as a buyer of their services. Content maturity model level CMMI generally means that result of the project is guaranteed by the standardized production process rather then heroic efforts of a specific programmer or a manager.

If you chose to work with a team of programmers or freelancers, you need to pay attention on their references and portfolio that proves they have experience in your specific domain. It is also important to use a payment structure that keeps both parties interested until the end of the project or the support period. In order to keep yourself comfortable while dealing with small-sized developers never give lot of money upfront, try to see some progress first. Remember that reputation is of great value in online business so a good web developer will never put it under a risk.

There is always a chance to get an unfair price or a bad experience when you are doing web development work, but if you plan ahead thoroughly these chances can be reduced dramatically. So I wish you good luck in finding the best web developer and let the power be with you.